Project Description

Trade Advertising Campaign

Client: Super Products

Animal Magnetism… Out Of The Box Creativity With Purpose
How do you compete with a 1,000 pound Gorilla in your industry? You market smarter. That’s what this series of ads did for the up and comer sewer, excavator and vacuum truck manufacturer, Super Products.

RESULTS: After the first ad placement hit, a resulting new customer order paid for the entire advertising campaign. As for that Gorilla, they began to imitate the unique direction of these ads. Pure flattery.