Project Description

Stand Out Creative Steps Up Lead Gen

Renaissance offers Dental, Vision, Life and Disability Insurance nationwide and they recently launched sales offices in three new states. Responsory’s creative theming – a benefits experience that stands out – captures the company’s differentiator of outstanding service for clients of all sizes. This is especially important to employers in their sweet spot with 2-250 employees. After all, research shows that service issues are a top reason for switching ancillary carriers.

A Promise that Gets Noticed

A benefits experience that stands out is a powerful message that resonates with both the broker and employer decision maker segments. We brought it to life with video. Plus, our multichannel strategy included Smart Zones digital display ads, direct mail, email, trade ads, radio, content, PR and lead-gen landing pages. We also launched grassroots outreach efforts to drive awareness through HR organizations in key markets from enewsletter and web advertising to email blasts and events

The Outstanding Results

Renaissance is enjoying its 7th consecutive year of top line growth and profitability. After helping to achieve triple-digit quote volume (338%) in 2017, Responsory’s marketing work drove a sales performance increase of 182% in 2018.