Knowing Your Audiences Makes All the Difference

Seniors and their caretakers were the focus of this website redesign initiative.

Before our website renovation for Interfaith Older Adult Programs, this Wisconsin-based non profit struggled with content organization, search engine optimization and presenting a great deal of information in a way that made sense to their senior and care-taking audiences.

The new website is exceeding Interfaith’s expectations. And our Google Analytics reports prove that users are swiftly getting into key pages within the site from the home page and they’re exploring vital program pages that were buried in the previous site.