Care & Reverence Required for Rebrand

Milwaukee’s largest nonprofit organization serving older adults, Interfaith Older Adult Programs, wanted to refresh its dated image and develop a stronger identity. Careful to recognize and honor the organization’s deep roots within its communities and decades of equity in the Interfaith name, we went to work.

Responsory (formerly Johnson Direct) developed a fresh logo and brand standards and applied them consistently across all communications mediums including digital, collateral, out of home advertising, signage, direct marketing and more.

The new brand identity is helping this 40-year old organization better communicate how it provides life-changing services to help older adults lead engaged, safe and active lives.