Project Description

A Product Launch that Goes Above and Beyond

Cleanfinity Brands® was preparing to launch a new earth-conscious cleaning product line under the brand name Beyond™. With well-known manufacturers like Clorox, Seventh Generation and Method dominating the eco-friendly cleaning space, Cleanfinity knew it needed a stand-out website tailored to attract consumers and product buyers.

Our website design and development plan centered around 3 points of emphasis:

Easy-to-understand product descriptions emphasizing safety
Bright larger-scale imagery
Flexible back-end design to accommodate the growing product line

Enjoy our Quick Tour video of the site.

A Beyond Better Experience

The result is a light, bright, website where consumers can easily find products and retail buyers can absorb the brand’s unique positioning. A cleaning tips blog invites people to share their cleaning hints and tricks, and Where to Buy page lists retailers selling Beyond products. Strategically placed icons communicate the highly-regarded government certifications that sets these Beyond products apart from other traditional cleaners.