A Product Launch that Goes Above and Beyond
Cleanfinity Brands® was preparing to launch a new earth-conscious cleaning product line under the brand name Beyond™. With well-known manufacturers like Clorox, Seventh Generation and Method dominating the eco-friendly cleaning space, Cleanfinity knew it needed a stand-out website tailored to attract consumers and product buyers.
Our website design and development plan centered around 3 points of emphasis:
Easy-to-understand product descriptions emphasizing safety
Bright larger-scale imagery
Flexible back-end design to accommodate the growing product line
Enjoy our Quick Tour video of the site.
The Beyond™ products launch introduces consumers and retail buyers to a better clean with new concepts, innovative formulas and enjoyable fragrances that leave a a bigger impression and a smaller footprint on our earth.
Users discover a whole new way to clean with the help of the Beyond Clean Tips Blog. Smart and eco-friendly tips organized by space put a fresh spin on powerful but safe cleaning.
There's a lot to love about the Beyond Clean Products brand promise. And, our website spells it all out for all user types. Including the impressive Safer Choice, EPA and USDA certifications Beyond products hold.
A Beyond Better Experience
The result is a light, bright, website where consumers can easily find products and retail buyers can absorb the brand’s unique positioning. A cleaning tips blog invites people to share their cleaning hints and tricks, and Where to Buy page lists retailers selling Beyond products. Strategically placed icons communicate the highly-regarded government certifications that sets these Beyond products apart from other traditional cleaners.
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