We’re especially proud of our involvement in creating the highly impactful She Serves outreach for the Veterans of Foreign Wars, and frankly, we’re in awe of the results generated by the VFW She Serves acquisition and retention marketing communications campaign. In just over two years this campaign created exceptional momentum for the VFW toward its membership goals. Female enrollment was 3X higher after just 12 months and and in our second year months, we doubled female VFW membership enrollment compared to the first 12 months.
Of course, we couldn’t have made this incredible impact without our strategic, integrated and multichannel marketing plan. Some of the deliverables from our She Serves marketing plan are featured in a resource library highly accessible to all VFW departments, helping them with their day-to-day recruiting and retention initiatives and special events. It’s chock-full of downloadable and customizable tools including membership information resources, social media outlets, newsletters, a recruiting brochure, special event flyers, letterhead, posters, direct mail, video, banner ads, print ads and more.