To jumpstart its BEACON product launch, Badger Meter asked us to develop a direct marketing campaign directed at decision-makers.
A new approach to triggering sales inquiries and creating buzz for the company, the project included creative development of a high-impact, three-dimensional package that demands the attention of target prospects, effectively communicates product innovations and benefits and integrates with other BEACON marketing collateral.
According to Badger Meter, a key marketing component for the product launch was the direct mail package. The launch campaign generated a significant number of leads, which enabled Badger Meter to write quotes for more than 30 percent of targets and sell Starter Kits to over 14 percent within four months.
In addition, Badger Meter’s BEACON Advanced Metering Analytics Product Launch won the 2014 MarCom Gold Award in the “149c. Product Launch ($150)” category. The MarCom Awards* honor excellence in marketing and communications.