Smart Zones and new Media Zones provide pricing and performance metrics before the campaign starts.

This morning our strategic partner, Semcasting, announced the new release of the Marketing Appliance 2.0 Platform called Media Zonesfeaturing the company’s existing Smart Zones technology.

What does this mean for Responsory, a premier partner for the Smart Zones digital advertising and audience targeting platform?

More importantly, what does this mean for YOU, a Responsory client?

For the first time in the short history of Programmatic Real-Time Bidding (RTB), you can now define both a target audience and in that same process pro-grammatically – select the contextual media and the sites that will offer the best performance match for that specific audience.

Media Zones addresses the timing and media/inventory transparency problem that is inherent when RTB is employed against millions of ad placement options. By pre-scoring every audience and matching it to its optimal media-inventory mix, its best market timing and its pricing profile, you can now “pre-optimize every campaign.“ [Click here for a Sample Media Zones Report]

media-zones-report-sampleAs technologists and marketers, we all appreciate the concept of real-time optimization – until we are faced with an application that actually requires more. Adjusting in real-time will always be a key part of running digital campaigns at the DSP level, however, with Media Zones we are recognizing that any optimization process that by design requires a ramp up spend and real-time performance analysis is inefficient – wasting both time and money.

  • Media Zones is a new patent-pending process that provides deep visibility into both the audience and the media mix – before a single dollar has been spent and before a single impression has been delivered.
  • Media Zones uses 350+ contextual genetic models to continuously score 30+ million Smart Zones against the performance history of more than 1500 media categories.
  • Media Zones is built on a rolling history of 5 billion impressions, Click-Through Rate (CTR), time of day, day of week, ad size, device, Cost Per Thousand Impressions (CPM) values and more.
  • Media Zones scores and reports on the optimal CPM bid price for each audience, category, site, time of day, day of week combination for Consumer and Business campaigns.
  • Agencies and Advertisers can select the sites/categories that will perform before a campaign launches, use only ad sizes that will provide the best ROI and then bid the optimal price per category/site.

We think Media Zones is an important new addition to our Smart Zones platform offering, and we look forward to talking with you about it.

Schedule a chat with us about Media Zones and Smart Zones.