8 Steps to Find Your Target Audience
Identifying your target audience is one of the basic building [...]
Improve Your Marketing Success: Avoid 3 Common Marketing Pitfalls
1. Don’t Quit While You’re Ahead...Or Soon You’ll Be [...]
Don’t Let Dirty Data Sabotage Your Campaign – 4 Steps to a Clean List
You created an attractive self-mailer with an appealing offer and [...]
Think “Inside the Box” to Generate Results & Excitement
Thinking “outside the box” is often associated with creativity [...]
11 Tips to Help Your Next Launch Take Flight
See how one recent campaign exceeded its marketing launch goal [...]
Direct Mail is Still Relevant: 6 Tips for Stronger Results
While overall mail volume continues to decrease year after year [...]
Don’t Spook Prospects with B2B Direct Mail Mistakes
We’ve all received them: horrifying and downright scary bad B2B [...]
What’s Your Win-Back Strategy? Try Ours on for Size.
For any organization or business, customers/members are among your most valuable [...]
Never Underestimate the Power of a Free Demonstration
Free demos aren’t just for software sales. A complimentary [...]
Display Banner Ad Design: Is There a Magic Formula?
click, click, click ... CONVERT, CONVERT CONVERT! If you're a digital [...]
2016 Affordable Care Act Trends to Watch
Since the launch of the Affordable Care Act (ACA), individual [...]
2016 ACA Marketing Insight: Expect Higher Expectations from New Purchasers
Many 2016 New Purchasers will have first-hand experience with employer-sponsored [...]
