Challenge: develop an agile strategy, calculated creative and quick turnaround for a new drug product launch. Responsory rose to the occasion with a brand identity, collateral, email and website developed virtually overnight. Embarking on a new product launch initiative is no easy task, and even more complicated for a pharmaceutical drug. Thanks to a proven process we’ve been practicing and honing for nearly two decades, called Direct Branding, Responsory was more than ready for the challenge. See how it came together.