THE BEAT – December 2018

Auditing your B2B website or landing pages may sound like a daunting task. But don't let it intimidate you. Our guide tells you what not to worry about, what your role is, what specifically an audit reports and how to get started. The time, effort and resources you invest in identifying improvements will certainly pay off.

After auditing an ailing pharma drug website, the treatment plan was clear. Like so many under-performing websites, Mitigare.com was suffering from confusing navigation and a perplexing user interface among other traffic-deterring ailments. This site was in need of a renovation plan that focused on measurable engagement and tracking. Take a closer look.

Whether you're assessing the SEO-worthiness of your current site or preparing for the launch of a new site, this is your guide for proactive SEO copywriting. If you write for the web, or oversee the copy development for one or more websites, you’ve surely read plenty of guides, articles and infographics that provide SEO copywriting tips like these.