Explore Boundless Opportunities with Content Marketing
Content is critical at all stages of your customer journey—for new business acquisition, account nurturing, retention and encouraging referrals. And when planned and executed correctly, content marketing can generate qualified leads and results that boost your bottom line.
What’s hot in content? These are the 20 types of content our clients ask for most.
Many companies are racing to create content. Often, without a proper strategy that aligns their content marketing with their company growth goals, brand and key messages. And, without testing to home in on what performs best. Plus, if their content is not shared in the right places, optimized for SEO and focused on motivating audiences to take action, they are missing opportunities.
That’s where Responsory can help.
Experienced Content Marketing Experts
Responsory has been creating strategic content marketing since our inception. Throughout the years, content marketing has inspired as many buzzwords as it has formats and applications — public relations, e-PR, case study development, feature story writing, e-newsletters, video development, blogging, social media, etc.
Today, we bring all those storyselling skills together, along with digital and direct marketing know-how to create winning content marketing programs for our clients. Plus, we integrate your content marketing strategy with other marketing tactics to create blockbuster, revenue-generating campaigns. It’s all part of our proprietary Direct BrandingSM method.
What’s in a Content Marketing Process? For out of this world results, it must be a proven winner. Here’s ours.
Content Marketing Services
We can partner with you to provide specific content marketing services or to handle your entire ongoing content marketing program. No matter which path you choose, your content marketing program will be tailored to meet your organization’s specific goals, resource needs and budget. Browse through some of the most common areas our clients ask us to help them with below.
This is where we take an inventory of your existing content resources. We look at how, where and what you share and determine how to fill gaps and advance your efforts. We also map the customer journey to ensure content is aligned and relevant to prospects and customers throughout their journey.
We’ll map your target audiences, key messages and content ideas into a plan that includes a calendar and metrics to maximize ROI. It will guide your content marketing team and efforts to ensure they are on track.
From white papers, press releases and newsletters to infographics, videos, calculators and slideshares, we’re skilled at writing and designing content that works hard.
Organizing your content in a central, accessible location makes it easier to share and repurpose. This is a powerful SEO tactic and it enables you to control and track access. Plus, you can continually add content to keep viewers coming back.
Finding the best opportunities to publish and share your content across multiple platforms makes all the difference. If your target audiences aren’t exposed to your messages, they can’t act on them. We use websites, microsites, traditional media, advertising, social media, blogs, email and more to push out content.
You probably know it requires multiple touches for a prospect to turn into a customer. In addition, it’s important to stay in touch with your existing customers to ensure they’re satisfied and interested in buying again and again. We’ll integrate your content marketing and marketing automation efforts for maximum efficiency and effectiveness.
Tracking and measuring your content marketing will help us understand what is working best for your company and situation. That will enable us to adjust and improve.