Proven Process Fuels a Fast Pharmaceutical Product Launch

Embarking on a new product launch initiative is no easy task, and even more complicated for a pharmaceutical drug. When West-Ward Pharmaceuticals needed a brand identity, collateral and website developed virtually overnight for its new generic prescription product, it came to Responsory. Thanks to a proven process we’ve been practicing and honing for nearly two decades, we were more than ready for the challenge.

With a year plus relationship already steeped in a number of marketing and digital successes for its Mitigare® gout flare prevention medication, West-Ward knew it could count on Responsory for an agile strategy, calculated creative and quick turnaround. Within a matter of weeks, a logo, website and other marketing collateral were ready for the debut of the generic ritonavir brand at the company’s annual meeting in February.

This is just one success story of many. If you’re planning a new product launch, consider consulting with the marketing pros at Responsory. Get in touch! Need some inspiration in the meantime? Here’s a great place to start: 11 Tips to Help Your Next Launch Take Flight.