The Power of Engagement: Healthcare Marketing During Uncertain Times

Last week, the House of Representatives passed legislation to repeal and replace the Affordable Care Act (ACA). Now, the bill resides in the Senate and its future remains unclear. For healthcare providers, payers, consumers and employers, the uncertainty of the ACA makes planning for the future complicated.

As a health insurance marketer…what does this mean for you?

During these uncertain times, it’s more important than ever to focus on keeping your hard-earned customers and preventing them from switching to another insurance provider. A key component of any successful retention strategy is building an engaged and fiscally sound member base. According to a 2014 Gallup Insurance Panel Study, engaged insurance customers are more likely to stay with the company longer and recommend it to others.

So how do you begin engaging your customers? The health insurance marketing experts at Responsory can help you build an effective, results-driven engagement strategy. Our team understands the Do’s and Don’ts that drive customer loyalty including:

Personalize Do employ current member data to personalize the online experience and tailor customer service to the unique needs and life events of your members See it in action

Social Do use social media, email and content marketing to establish your organization as a trusted source of healthcare information

Engage Do engage members with content to help them make informed decisions See it in action

Agents Don’t underestimate the power of agents, even among younger prospects See example

AdvertisingDon’t overlook display advertising as a sales generating tactic for your sales and agent teams See example

AdvancementsDon’t miss out on building brand loyalty among HR decision makers by offering value-add conveniences and technology advancements See example

Want to find out more? Check out our 2017 Health Insurance Marketing Trends & Best Practices infographic full of tips and tricks to engage and retain your insurance customers.

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