Project Description
Highly Targeted Campaign Opens Doors to New Opportunities
Client: The Intersect Group
In a fiercely competitive industry like staffing, standing apart from the competition is no easy task. So, how do you capture your prospects’attention and convince them to choose your firm over the competition?
To boost brand awareness and generate fresh leads for Atlanta-based IT and F&A Staffing and Consulting firm – The Intersect Group (TIG), Responsory developed a robust multichannel marketing plan, including a highly targeted campaign across multiple markets.
We targeted select IT decision-makers in TIG’s key markets using dimensional direct mail. A campaign landing page with an online form, email and phone follow-up were used to nurture leads and warm up prospects for a meeting with a TIG sales rep. We also developed a Smart Zones digital advertising campaign that zeroed in on our target audience, reaching them both at work and at home.
The multichannel, targeted campaign generated numerous appointments for TIG sales reps across all markets. In Charlotte alone it brought in 31 appointments and 23 new job orders so far!
Charlotte by the Numbers
- 160 dimensional pieces mailed
- .12% CTR for digital banner ads
- 31 appointments (new leads!) for TIG sales reps
- 23 new job orders
