Around here, we consider Kleen Test Products (KTP) one of our oldest and dearest clients. Responsory has been working with KTP on advertising, public relations, email marketing, trade show support and digital endeavors for nearly 10 years. In fact, we completed their last corporate website redesign in 2012.
When you’re among the most reputable and innovative contract manufacturers in the U.S., producing products and packaging for the world’s biggest household brands, you can’t afford to let your own brand look stale or outdated. Last fall, KTP decided it was time for a website redesign for kleentest.com — and we were primed for the job. We began with a thorough audit, looking at SEO, content, navigation, competitor websites, and much more.
The 5-year old site’s content remained highly relevant and keyword focused but its framework and overall design looked dated. So, our focus for the new site included a refreshed brand identity and color palette, modern, new look, larger-scale imagery representing its various markets, product areas and capabilities, a more sophisticated lead capture response mechanism, a new blog and updated SEO. Behind the scenes, we created a new framework using powerful WordPress CMS. The NEW kleentest.com launched Q1 this year.
Website Redesign Done Right
Does your corporate website or B2B website look like it could use a facelift? Before putting your site under the knife, make sure the job gets done right by following our steps for completing a website audit.