INSURANCE SERVICES

MEASURABLE MARKETING COVERAGE PROVIDES TRUE PEACE OF MIND.

The competition’s fierce. The scrutiny — intense. The pressure to be smarter, faster and more proactive than the next guy is tremendous. Today, more than ever, you need a partner who understands your complex industry and can skillfully navigate through all of the regulations and resulting compliance that affect how you conduct business.

Possessing strong knowledge of and proven experience in the insurance marketplace — from health to life to property, auto, casualty and more — Responsory serves a national client base consisting of top-ranked global, national and regional insurance brands. By tapping into our insurance marketing expertise, these carriers are maximizing sales, minimizing cost-per-member expenses, holding marketing investments accountable and testing for meaningful improvement.

ALWAYS CUSTOM, NEVER CANNED

Tailor-made for every client’s unique markets, our proven Direct Branding℠ method can help you gain market share, penetrate new markets and successfully launch new products. With your particular business and marketing objectives in mind, we formulate branding and marketing strategies backed by solid data analysis and fact-based research. The whole system is fueled by a continuous improvement cycle to keep your marketing program sharp.

MORE LEADS. MORE CONVERSIONS. MORE MEMBERS.

The insurance marketing gurus at Responsory strategize and deploy many profitable multichannel campaigns every year comprised of online, direct mail, email, billboard, radio, TV, print, content and social media components. We speak the language of diverse markets, including under-65, over-65, Generation Y, physicians and more in a way that ensures they “get it.” Featuring fresh and informative creative, every marketing communication we develop succinctly addresses the needs of your target audiences — breaking down complicated options and convoluted jargon into straightforward terms to lead consumers down a clear decision-making path.

Going Beyond Direct Mail

Insurers must find smarter ways to talk to their customers, to explain and help them navigate the changing insurance landscape. All while making sure their brand and their products outshine those of their competition. Having developed numerous mailers that work so well they become the new controls, we’ll help you break away from expensive mass mailings and make the move towards segmented, smarter direct response programs. And, we’ll advise you on the many, many ways to integrate exciting, measurable and highly effective channels — like paid and native advertising, landing pages, email, content, social media and video — into your programs.

You’ll find it refreshing to work with an agency that efficiently tracks and measures every campaign element and applies smart testing strategies to your direct marketing initiatives. Get specialized attention from experienced marketing professionals who can help you:

  • Develop extremely targeted audience profiles
  • Devise high-quality lists
  • Build multichannel campaigns with multiple touchpoints
  • Produce cost-effective direct mail
  • Integrate engagement-boosting channels
  • Employ sure-fire tracking mechanisms
  • Improve response and conversion rates
  • Create successful switcher programs

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