Today, just about every company on the planet is starting to see the importance of content-first marketing. In fact, 9 in 10 companies employ some form of content marketing.* Blogs, tweets, podcasts, videos, webinars, white papers and more are being created left and right.
But at the same time, only 30% of organizations are successful at content marketing, and most don’t understand what success looks like.*
We can all agree that content marketing can be a powerful brand-building tool that’s critical at every stage of the customer journey. But how do you cut through the clutter and create content that’s meaningful to your target audience? How do you quantify the true value of content and start seeing measurable results?
In a recent virtual session** for Chief Marketer, Responsory President and CEO Grant Johnson and Account Executive Ana Cook addressed content marketing challenges and offered actionable tips for content-first marketing success.
Register and access the 30-minute FREE on-demand session* to discover:
- Why you need to start thinking about content marketing in new ways
- Strategies you can employ to create, collect, curate and distribute content your audiences will crave
- Ways to define and demonstrate the value of content marketing to achieve measurable results
- Examples of B2B and B2C brands doing content-first marketing right
The session, “Content-First Marketing: Tips, Ideas and Best Practices,” was originally presented as part of Chief Marketer’s virtual conference, 5 Marketing Trends to Bet On in 2018.
*Content Marketing Institute and MarketingProfs research
**To access the FREE on-demand session, you’ll need to register for Chief Marketer’s virtual conference using your email address.