2016 ACA Marketing Insight: Expect Higher Expectations from New Purchasers

Many 2016 New Purchasers will have first-hand experience with employer-sponsored group plans. As savvier shoppers, they’ll apply their insured history and experience as they navigate their options. Expectations will be greater and they’ll be open to paying higher premiums for better benefits.

Let’s review the facts and what you can learn from them, courtesy of this Infographic by Responsory.

ACA-marketing-insight-expectations

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